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Focus on People,
we'll do the rest.
As you focus on people, we focus on you.
The goal of our company is to support Real Estate Agents by handling their paperwork, marketing, and other administrative tasks so that they can focus on handling their people.
Just 1 contract can take an agent approximately 15 hours to coordinate, and designing branding materials may not be your strong suit. Leverage out these areas of your business and take back valuable time you could be spending with your people.
Meet the Team
Director of FOCUS
Betsy Mitchell
I’ve been in the real estate industry for over 14 years, and throughout that time, I’ve come to love both the fast-paced, client-facing side and the behind-the-scenes details that make everything tick. I spent five of those years working alongside real estate legend Mark Nanny, where I discovered my passion for organization, systems, and the kind of work that brings clarity and structure to the chaos of real estate. Since joining Keller Williams as both a licensed agent and a Transaction Coordinator, I’ve had the privilege of supporting countless agents—whether that’s navigating complex contracts, inputting listings, or managing the vital logistics that keep their businesses running smoothly. I thrive on bringing order to the process and helping agents feel confident that the details are handled. I’m also deeply invested in our KW culture. I’ve loved collaborating with leadership to create a supportive, collaborative environment where everyone feels empowered to grow. “Win-win or no deal” isn’t just a motto to me, it’s a value I live by in everything I do.
Director of Marketing
Annie Hoffman
I joined Keller Williams Lubbock in March of 2024 as the Marketing Director for FOCUS, and from the moment I stepped into this role, I knew I was exactly where I was meant to be. I have such a heart for agents—their stories, their dreams, and the unique ways they show up for their clients. It’s truly an honor to help bring their vision to life through strategic, story-driven marketing that feels aligned, authentic, and impactful. As a licensed REALTOR® myself, I understand what it takes to build a business in this industry. I know how important it is to connect with the right people—and how powerful it can be when your marketing reflects exactly who you are and who you're meant to serve. That’s why I approach every project with intention and care, crafting strategies that are tailored to each agent’s brand, personality, and ideal client. Whether we’re designing a logo, mapping out a social media strategy, or building a full campaign, my goal is always the same: to help agents feel seen, supported, and confident in the message they’re sharing with the world. Helping others grow their business by showing up as their full, authentic selves is my favorite kind of work—and I’m so grateful I get to do it every day.