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Debbie Frapp

Director of Coaching & Achievement Coach

I’ve been with Keller Williams Realty since 2004, starting as Team Leader for the Lubbock Market Center. I held that position for 7.5 years before transitioning to the role of General Manager for the West Texas Market Center. During that time, I also became a MAPS Leadership Coach. In 2011, I transitioned to a full-time coaching role, stepping away from the GM position to focus entirely on my true passion, coaching. Over the 14 years as a coach, I have achieved the following certifications and credentials:


  • John Maxwell Certified Coach and Trainer

  • Professional Certified Coach (PCC) with International Coaching Federation (ICF)

  • Mentor Coach with ICF

  • Accredited Educational Provider with ICF 

  • Certified in Emotional Intelligence

  • Certified in DISC, Motivation and Critical Thinking

  • Certified Trainer in FIERCE Conversations

  • Certified Program in Applied Neuroscience 


My mission is to be the best coaching and training division in Keller Williams and assist each agent to set and surpass their personal and professional goals. 


Debbie Frapp

10210 Quaker Avenue Lubbock, TX 79424

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